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Xaxis Politics Launches in the Philippines | GroupM

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PHILIPPINES, 16 February 2016 - Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of Xaxis Politics to coincide with the Philippines Presidential Elections due to take place in May 2016. Xaxis Politics will be the first programmatic product in APAC that enables political advertisers to leverage on real time anonymous voter data to inform their digital campaigns in real time. This means that political candidates can reach their most relevant vot...

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