NewsPublication Date: 2017-01-10
French Presidential Candidate Running Data-Based Campaign Share this content: linkedin google Email Print Independent centrist candidate Emmanuel Macron hires firm to help with campaign France by ericniequist The role of data and analytics in identifying and engaging relevant audiences is as important to politics as it is to marketing. And not just in the United States. In the run-up to this year's French Presidential election — the first round of voting takes place in April — th...
Image copyright Getty Images Image caption Cambridge Analytica CEO Alexander Nix has been suspended amid the controversy The company accused of using the personal data of millions of Facebook users to influence how people vote is not shy about its international portfolio. Political consulting firm Cambridge Analytica is facing questions over whether it used personal data to sway the outcome of the US 2016 presidential election and the UK Brexit referendum. But its reach extends well beyond...
Marketers are feeling the impact of Facebook's role in Russia's presidential election influence campaign - Digiday
NewsPublication Date: 2017-10-10
Russian trolls are influencing how Facebook lets advertisers target its users. Facebook is now stipulating that targeted political ads on its platform undergo human review, which could slow down how quickly marketers can get their Facebook ads up and running. While the change in ad reviews will have the biggest impact on political advertisers, it is notable because it shows the pressure Facebook is facing for letting a Russian troll farm buy ads on its platform is leading the social giant to...
NewsPublication Date: 2018-03-21
It's unclear what UK-based Emerdata does, but the Mercers are involved, along with Cambridge Analytica executives and Betsy DeVos's brother. Rebekah Mercer, right, with presidential advisers Kellyanne Conway and Steve Bannon and Trump aide Hope Hicks at Donald Trump's inauguration. Days after revelations about how Cambridge Analytica misused Facebook data to manipulate users during the 2016 presidential election, leading to the suspension of the company's CEO, a new report says the pro-Trum...
Mexico: Link Between Cambridge Analytica, Ruling Party Uncovered as Election Campaigning Begins | News | teleSUR English
NewsPublication Date: 2018-03-30
An undercover investigation by Channel 4 News confirmed the firm's involvement with the Institutional Revolutionary Party. A link between Cambridge Analytica, the controversial political consulting firm linked to U.S. President Donald Trump, and Mexico's governing Institutional Revolutionary Party has been uncovered in an investigative report by British broadcaster Channel 4 News. The report, which was published the day before Mexico's presidential election campaigns began, reveals Cambridg...
NewsPublication Date: 2018-03-22
A Latin American mobile app that Cambridge Analytica had hoped to use to mine data for Mexican presidential campaigns has severed ties with the embattled political-advertising firm after the Facebook Inc. data scandal erupted. Pig.gi, which gives 1.2 million users in Mexico and Colombia free airtime and data in exchange for watching ads and taking surveys, says it’s never worked on a political campaign with Cambridge. The startup did share results on two election polls and occasional aggrega...
Issue: Opposed to Muslim Ban - L2 Data In the wake of the presidential election many Democrats who relied on big data to predict big wins were despondent. "We were wrong," said one Democratic strategist on condition of anonymity. "We were overconfident and need to completely rethink our models. But let me say that again: We need to rethink our models, and not the use of data." Paul Westcott, Director of Marketing and Communications for L2 Political, cheerfully agrees. Big data was the big w...
NewsPublication Date: 2017-01-08
After a year in which the internet turned global politics upside down, Emmanuel Macron is trying to use it to strike a new political balance in France. The former Minister of the Economy quit the Socialist government in August several months after founding a new political organization, En Marche! (“On the march!” or “Working!”), complete with Yahoo-style exclamation point. Macron believes there is a political center in France that is not being represented by the traditional left-right partie...