NewsPublication Date: 2017-01-10
French Presidential Candidate Running Data-Based Campaign Share this content: linkedin google Email Print Independent centrist candidate Emmanuel Macron hires firm to help with campaign France by ericniequist The role of data and analytics in identifying and engaging relevant audiences is as important to politics as it is to marketing. And not just in the United States. In the run-up to this year's French Presidential election — the first round of voting takes place in April — th...
NewsPublication Date: 2017-05-08
—The improbable rise of Emmanuel Macron as the youngest president in modern French history – held up as a rebuke to transatlantic populism and generating expectations from Boston to Berlin – started with the big hope of women like Christelle Dernon. Ms. Dernon was one of thousands of French people who signed up for the political movement “En Marche” that Mr. Macron started just a year ago, knocking on doors across the country and helping create and curate the message of optimism that ultimat...
NewsPublication Date: 2017-06-19
French President Emmanuel Macron’s party, La Republique En Marche, won a resounding victory Sunday in the final round of the country’s parliamentary elections, gaining a commanding majority in the National Assembly. The victory, which dramatically reshapes French politics, is particularly remarkable given that Macron’s party is just a year old and many of its elected representatives are new to government. Macron himself was practically unknown a year ago. But amid a fracturing of support for...