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Xaxis Brings Programmatic to Political Advertising with Xaxis Politics, First Ad Targeting Solution to Leverage Offline Voter Data for Reaching U.S. Voters across All Digital Channels | Business Wire

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NEW YORK--(BUSINESS WIRE)--Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of Xaxis Politics, the industry’s first targeted political advertising solution for reaching U.S. voters across all digital channels without utilizing personally identifiable information. Developed with Haystaq DNA, Xaxis Politics is the first programmatic product that enables advertisers to leverage offline voter data to inform their digital campaigns. This means that ...
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Xaxis Politics Launches in the Philippines | GroupM

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PHILIPPINES, 16 February 2016 - Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of Xaxis Politics to coincide with the Philippines Presidential Elections due to take place in May 2016. Xaxis Politics will be the first programmatic product in APAC that enables political advertisers to leverage on real time anonymous voter data to inform their digital campaigns in real time. This means that political candidates can reach their most relevant vot...
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How political campaigns use big data to get out the vote - TechRepublic

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It is an election year. If you will recall, at TechRepublic and ZDNet in 2016, we tracked not the horse race, but the data and technology that powers politics. Why? Because there's a ton of information private industry and other institutions, like academics and NGOs, can get from learning how politics use and doesn't use data. TechRepublic met with Paul Westcott, vice president of data at L2 Political, one of the largest data vendors in politics. The political world is its own world, and for...
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Meet the presidential candidate who's using the internet to reinvent French politics | VentureBeat

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Publication Date: 2017-01-08
After a year in which the internet turned global politics upside down, Emmanuel Macron is trying to use it to strike a new political balance in France. The former Minister of the Economy quit the Socialist government in August several months after founding a new political organization, En Marche! (“On the march!” or “Working!”), complete with Yahoo-style exclamation point. Macron believes there is a political center in France that is not being represented by the traditional left-right partie...
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Cosmonauts & Kings – "Politics & Tech" | Politik & Kommunikation

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In der Factory Berlin fand am 27. April zum zweiten Mal das Event "Politics & Tech" statt. Zu Gast war der ehemalige Digitalchef des kanadischen Premierministers Justin Trudeau, Thomas Pitfield. In seinem Vortrag definierte er zehn Leitlinien für digitale und datenbasierte politische Kampagnen. Er erläuterte zudem, welche Rolle Datenmodellierung und Testing-Methoden beim Wahlerfolg von Justin Trudeau spielten. Das Format "Politics & Tech" wird in Koooperation veranstaltet vom Berliner Startup...
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Gallery: The future impact of big data in politics - TechRepublic

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Issue: Opposed to Muslim Ban - L2 Data In the wake of the presidential election many Democrats who relied on big data to predict big wins were despondent. "We were wrong," said one Democratic strategist on condition of anonymity. "We were overconfident and need to completely rethink our models. But let me say that again: We need to rethink our models, and not the use of data." Paul Westcott, Director of Marketing and Communications for L2 Political, cheerfully agrees. Big data was the big w...

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