Filtered By
personality
Keywords
News
Document Type
Results
2 Items
Total
0.0

Cambridge Analytica: how did it turn clicks into votes? | News | The Guardian

News

Publication Date: 2018-05-06
How do 87m records scraped from Facebook become an advertising campaign that could help swing an election? What does gathering that much data actually involve? And what does that data tell us about ourselves? The Cambridge Analytica scandal has raised question after question, but for many, the technological USP of the company, which announced last week that it was closing its operations, remains a mystery. For those 87 million people probably wondering what was actually done with their data...
0.0

Watson Personality Insights

News

Personality Insights Predict personality characteristics, needs and values through written text. Understand your customers’ habits and preferences on an individual level, and at scale. Get started free View demo Already using Personality Insights? Log in

Highligther

Un-highlight all Un-highlight selectionu Highlight selectionh