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Cambridge Analytica dismantled for good? Nope: It just changed its name to Emerdata • The Register


Publication Date: 2018-05-02
The company formerly known as Cambridge Analytica shocked the media today when it announced an immediate shutdown and liquidation of its business. That "shutdown," however, may be short-lived as official documents indicate those behind the controversial analytics company will be launching as a new firm with a less-toxic brand. The surprise announcement came on Wednesday evening, when the UK-based Cambridge Anal., and its parent organization SCL Elections, stated it would enter insolvency pr...

Investigators Vow to Pursue Individual Criminal Probes as Cambridge Analytica Is Liquidated


Publication Date: 2018-05-22
LONDON—British law enforcement officials vowed to continue their pursuit of Cambridge Analytica via criminal probes into individual members of staff after the company sent its remaining employees home and reportedly told them the company would be liquidated on Tuesday. Shuttering the company makes it impossible for the Information Commissioners’ Office (ICO) to impose financial sanctions on Cambridge Analytica—or individuals who worked for the political consultancy—but investigators will sti...


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