NewsPublication Date: 2016-07-20
Data tools that once helped Obama have fallen into the hands of the Trump campaign. | Getty Data tools of Obama veterans aiding Trump campaign Donald Trump’s campaign has driven key decisions by using advanced data tools developed by veterans of President Barack Obama’s first White House run, says a former Trump campaign staffer — a revelation that surprised and angered liberal campaign veterans. Matt Braynard, the Trump campaign’s data lead for five months of the primary season, disclosed ...
Issue: Opposed to Muslim Ban - L2 Data In the wake of the presidential election many Democrats who relied on big data to predict big wins were despondent. "We were wrong," said one Democratic strategist on condition of anonymity. "We were overconfident and need to completely rethink our models. But let me say that again: We need to rethink our models, and not the use of data." Paul Westcott, Director of Marketing and Communications for L2 Political, cheerfully agrees. Big data was the big w...