NewsPublication Date: 2018-05-06
How do 87m records scraped from Facebook become an advertising campaign that could help swing an election? What does gathering that much data actually involve? And what does that data tell us about ourselves? The Cambridge Analytica scandal has raised question after question, but for many, the technological USP of the company, which announced last week that it was closing its operations, remains a mystery. For those 87 million people probably wondering what was actually done with their data...