NewsPublication Date: 2017-01-10
French Presidential Candidate Running Data-Based Campaign Share this content: linkedin google Email Print Independent centrist candidate Emmanuel Macron hires firm to help with campaign France by ericniequist The role of data and analytics in identifying and engaging relevant audiences is as important to politics as it is to marketing. And not just in the United States. In the run-up to this year's French Presidential election — the first round of voting takes place in April — th...
From the moment that Emmanuel Macron won the French presidency, it was clear that the parliamentary elections on the 11th and 18th of this month would be critical. Despite his status-quo-smashing victory, Macron’s powers would be severely limited without a majority in the French National Assembly. Initially, even supporters feared that he would not be able to beat political odds twice in just over a month. Yet polls this week indicate that his new party, La République en marche! (REM), could...
NewsPublication Date: 2017-01-08
After a year in which the internet turned global politics upside down, Emmanuel Macron is trying to use it to strike a new political balance in France. The former Minister of the Economy quit the Socialist government in August several months after founding a new political organization, En Marche! (“On the march!” or “Working!”), complete with Yahoo-style exclamation point. Macron believes there is a political center in France that is not being represented by the traditional left-right partie...