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Cambridge Analytica's 'victimised' ex-chief lambasts liberal media | UK news | The Guardian


Publication Date: 2018-06-06
The Cambridge Analytica boss, Alexander Nix, has said he feels victimised by the media coverage that led to the collapse of his company, telling MPs his firm was unfairly destroyed by false accusations made by a “bitter and jealous” whistleblower. Nix was appearing front of MPs for the first time since his business collapsed following accusations made to the Observer by former employee Christopher Wylie regarding its misuse of Facebook data, prompting a global scandal over the power of socia...

After A Shocking Election, Will Data-Driven Campaigners Change Their Game? | AdExchanger


Publication Date: 2017-01-20
In the years leading up to the 2016 election, Democrats continued investing heavily in a shared data and technology platform, NGP VAN, across liberal candidates and causes. Republicans took a more market-based approach, with high-headcount, full-service shops meant to continue product development beyond election years. Republicans wanted competition where liberals emphasized collaboration. In the wake of widely unexpected election results, have data-driven campaigners on either side shifted t...


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