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How serious is Donald Trump? His campaign lacks one essential tool — Quartz

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He has a commanding lead in the polls, but Donald Trump is the only Republican presidential candidate who hasn’t purchased a database of voter information, which political campaigns use to target supporters and mobilize them on election day. Modern campaigns also rely on voter files to plan everything from advertising to events, and accurate information is particularly key in the early state of Iowa, where voters will select a candidate in January through a complicated caucus process that ga...

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