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How political campaigns use big data to get out the vote - TechRepublic

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It is an election year. If you will recall, at TechRepublic and ZDNet in 2016, we tracked not the horse race, but the data and technology that powers politics. Why? Because there's a ton of informa...
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Election Tech: Big data proves that America is a purple country - TechRepublic

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When you display big buckets of voter data on a map—coded red for Republican and blue for Democrat—the United States is clearly a purple country. Every campaign, from presidential to local electio...
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L2 : Data: Modeling: HaystaqDNA

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“The speed and accuracy of this type of modeling has increased dramatically over the last couple of years, but the basic concept remains the same: We’re using information we have about some people,...
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Data tools of Obama veterans aiding Trump campaign - POLITICO

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Publication Date: 2016-07-20
Data tools that once helped Obama have fallen into the hands of the Trump campaign. | Getty Data tools of Obama veterans aiding Trump campaign Donald Trump’s campaign has driven key decisions by u...
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Gallery: The future impact of big data in politics - TechRepublic

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Issue: Opposed to Muslim Ban - L2 Data In the wake of the presidential election many Democrats who relied on big data to predict big wins were despondent. "We were wrong," said one Democratic stra...
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Gallery: Voter maps from must-win battleground and swing states - TechRepublic

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US Voters The 2016 campaign is the most data-rich election in history. Voters, like consumers, are bombarded with target-marketed messages engineered to endear sentiment, provoke evangelism, and c...

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