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Inside Cambridge Analytica’s Virtual Currency Plans - The New York Times

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Publication Date: 2018-04-17
SAN FRANCISCO — The embattled political data firm Cambridge Analytica quietly sought to develop its own virtual currency in recent months through a so-called initial coin offering, a novel fund-raising method that has come under growing scrutiny by financial regulators around the world. The offering was part of a broader, but still very private push that the firm was making into the nascent world of cryptocurrencies over the last year. Much like its acquisition of Facebook data to build psy...
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Inside Cambridge Analytica, Few Knew How Soon the End Would Come

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Illustration: Angelica Alzona/Gizmodo Sitting with a friend in a bar in mid-March, a former Cambridge Analytica employee said he was having a beer when someone texted him Facebook’s announcement that it was kicking the data firm off its platform “pending further information.” “I just remember thinking, ‘Oh my God,’” he told Gizmodo. “This is going to be insane.” “I was like, ‘Man, what am I going to do?’” the former employee continued. “I won’t say the writing was on the wall, I didn’t nece...
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Inside the final days of Cambridge Analytica: Failed rebrands, fleeing clients and Nerf basketball

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Breaking News Emails Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings. For months, Cambridge Analytica employees had heard whispers of a rebrand that would save their business. On Thursday, any lingering hope was extinguished when the embattled data firm linked to Donald Trump’s 2016 presidential campaign declared bankruptcy despite weeks of efforts to leave behind its controversial past. Even before CEO Alexander Nix was ousted aft...
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Inside the wacky world of weird data: What's getting crunched

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Publication Date: 2014-02-12
Weird human resources Start with some of the strangest findings about how we work. The big data start-up Evolv sifts thought millions of pieces of human resources data from clients looking for insights about who applies for jobs and who succeeds at work. The idea is to help companies decide who to hire, and how to manage their teams. Evolv CEO Max Simkoff said his firm has found a series of surprising insights about corporate hiring, based on companies' own data. "We've got data on over 3 m...

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