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Trump’s Data Gurus Are Now Turning Their Attention To Your TV

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Publication Date: 2017-11-15
Cambridge Analytica, the Anglo-American data and behavioral science firm that worked for Ted Cruz and Donald Trump–and that sparked an investigation in the U.K. and inquiries by U.S. lawmakers–has announced two initiatives in the past year that highlight some of the newer techniques in targeted advertising and the complex relationships that surround them. advertisement Since last year’s presidential campaigns, the company has sought to expand further into targeted, or addressable, TV, an em...

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