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Xaxis Brings Programmatic to Political Advertising with Xaxis Politics, First Ad Targeting Solution to Leverage Offline Voter Data for Reaching U.S. Voters across All Digital Channels | Business Wire

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NEW YORK--(BUSINESS WIRE)--Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of Xaxis Politics, the industry’s first targeted political advertising solution for reaching U.S. voters across all digital channels without utilizing personally identifiable information. Developed with Haystaq DNA, Xaxis Politics is the first programmatic product that enables advertisers to leverage offline voter data to inform their digital campaigns. This means that ...
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Xaxis Politics Launches in the Philippines | GroupM

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PHILIPPINES, 16 February 2016 - Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of Xaxis Politics to coincide with the Philippines Presidential Elections due to take place in May 2016. Xaxis Politics will be the first programmatic product in APAC that enables political advertisers to leverage on real time anonymous voter data to inform their digital campaigns in real time. This means that political candidates can reach their most relevant vot...
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EU politicians convert to ‘big data’ as campaign weapon – EURACTIV.com

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Publication Date: 2016-06-21
This article is part of our special report Big data meets politics. US politicians are the acknowledged forerunners when it comes to using digital technologies in election campaigns. But Europeans are making strides in their attempt to catch up, with the 2014 EU election providing a testing ground for big data analysts. The Howard Dean campaign for the 2004 US presidential election is considered as a kind of year zero of data analytics applied to political campaigning. Although he lost the ...
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Subpoena for Cambridge Analytica, Brad Parscale sought by Democrats - Business Insider Deutschland

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Publication Date: 2017-12-14
The ranking members of the House Oversight and Judiciary committees want to subpoena two of the data firms hired by President Donald Trump's campaign team for documents related to Russia's election interference. The firms: Cambridge Analytica and Giles-Parscale. Cambridge Analytica and Giles-Parscale have not denied that they had contact with foreign actors during the campaign, the Democrats wrote, but they have failed to turn over documents requested by the committees in October. The ra...
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Old Towne Media Topped Election Agency Spending in Q4 | Campaign Trail - AdAge

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Publication Date: 2016-02-16
Sanders TV ad CORRECTION: This story originally reported that the campaign expenditures listed herein encompassed all of 2015 but that is incorrect. They refer only to expenditures made by candidate campaigns in the fourth quarter of 2015, from October 1 through December 31, 2015. We hear a lot about how much money the 2016 presidential hopefuls are spending on ads. But there's an entire industry dedicated to churning campaign donor dollars into direct mail, TV spots, social-media efforts, ...
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In Its Own User Base, Facebook Confronts a Wide and Varied World

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The latest shoe has dropped on Facebook: Private data on 50 million users found its way to a shadowy research outfit, Global Science Research, and then on to Cambridge Analytica, a political consulting firm launched by former White House adviser Steve Bannon. How does Zuckerberg convert his apology into action while respecting the vastly differing circumstances that his network connects? Zuckerberg has come out with a mea culpa for this latest breach of digital trust. But his company’s glob...
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Dr Aleksandr Kogan questioned by Committee - News from Parliament - UK Parliament

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24 April 2018 The Digital, Culture, Media and Sport Committee questions Dr Aleksandr Kogan from the Department of Psychology at the University of Cambridge, as part of its inquiry into fake news.
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Is Digital Security Really Being Enhanced Post Cambridge Analytica? - Citizen Truth

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Publication Date: 2018-05-23
Fallout From Cambridge Analytic Data Usage The conversation surrounding digital security is in the international spotlight following Cambridge Analytica filing for bankruptcy. Data and security experts have begun looking towards blockchain technology as a possible solution in providing additional security for consumers, medical patients, and those who perform professional work on the internet. In December 2015, The Guardian was the first to uncover the ethical concerns associated with Cambr...

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