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How political campaigns use big data to get out the vote - TechRepublic

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It is an election year. If you will recall, at TechRepublic and ZDNet in 2016, we tracked not the horse race, but the data and technology that powers politics. Why? Because there's a ton of information private industry and other institutions, like academics and NGOs, can get from learning how politics use and doesn't use data. TechRepublic met with Paul Westcott, vice president of data at L2 Political, one of the largest data vendors in politics. The political world is its own world, and for...
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Cambridge Analytica: how did it turn clicks into votes? | News | The Guardian

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Publication Date: 2018-05-06
How do 87m records scraped from Facebook become an advertising campaign that could help swing an election? What does gathering that much data actually involve? And what does that data tell us about ourselves? The Cambridge Analytica scandal has raised question after question, but for many, the technological USP of the company, which announced last week that it was closing its operations, remains a mystery. For those 87 million people probably wondering what was actually done with their data...

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