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Xaxis Brings Programmatic to Political Advertising with Xaxis Politics, First Ad Targeting Solution to Leverage Offline Voter Data for Reaching U.S. Voters across All Digital Channels | Business Wire

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NEW YORK--(BUSINESS WIRE)--Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of Xaxis Politics, the industry’s first targeted political advertising solution for reaching U.S. voters across all digital channels without utilizing personally identifiable information. Developed with Haystaq DNA, Xaxis Politics is the first programmatic product that enables advertisers to leverage offline voter data to inform their digital campaigns. This means that ...
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Trump Is Playing Catch-Up In The Data-Driven Ground Game, But Does It

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Publication Date: 2016-01-28
With a big mouth, plenty of buzz, and a yuuge media presence, does Donald Trump still need a data-driven get-out-the-vote operation to win in Iowa and New Hampshire? advertisement The real-estate developer has disrupted the presidential campaign like few other candidates in history and has shown an amazing ability–through the sheer forces of his personality and a populist movement receptive to his message–to survive the outrage over some of his offensive statements and to dodge bullets fire...
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How political campaigns use big data to get out the vote - TechRepublic

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It is an election year. If you will recall, at TechRepublic and ZDNet in 2016, we tracked not the horse race, but the data and technology that powers politics. Why? Because there's a ton of information private industry and other institutions, like academics and NGOs, can get from learning how politics use and doesn't use data. TechRepublic met with Paul Westcott, vice president of data at L2 Political, one of the largest data vendors in politics. The political world is its own world, and for...
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GOP Data Firm Accidentally Leaks Personal Details of Nearly 200 Million American Voters

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Political data gathered on more than 198 million US citizens was exposed this month after a marketing firm contracted by the Republican National Committee stored internal documents on a publicly accessible Amazon server. The data leak contains a wealth of personal information on roughly 61 percent of the US population. Along with home addresses, birthdates, and phone numbers, the records include advanced sentiment analyses used by political groups to predict where individual voters fall on h...
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Subpoena for Cambridge Analytica, Brad Parscale sought by Democrats - Business Insider Deutschland

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Publication Date: 2017-12-14
The ranking members of the House Oversight and Judiciary committees want to subpoena two of the data firms hired by President Donald Trump's campaign team for documents related to Russia's election interference. The firms: Cambridge Analytica and Giles-Parscale. Cambridge Analytica and Giles-Parscale have not denied that they had contact with foreign actors during the campaign, the Democrats wrote, but they have failed to turn over documents requested by the committees in October. The ra...
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Old Towne Media Topped Election Agency Spending in Q4 | Campaign Trail - AdAge

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Publication Date: 2016-02-16
Sanders TV ad CORRECTION: This story originally reported that the campaign expenditures listed herein encompassed all of 2015 but that is incorrect. They refer only to expenditures made by candidate campaigns in the fourth quarter of 2015, from October 1 through December 31, 2015. We hear a lot about how much money the 2016 presidential hopefuls are spending on ads. But there's an entire industry dedicated to churning campaign donor dollars into direct mail, TV spots, social-media efforts, ...
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Election Tech: Big data proves that America is a purple country - TechRepublic

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When you display big buckets of voter data on a map—coded red for Republican and blue for Democrat—the United States is clearly a purple country. Every campaign, from presidential to local elections, relies on big data. Specifically, campaigns buy voter information and social media data. L2 Political is one of the most widely used campaign data vendors. Customers range from presidential campaigns to local elections to PACs. The product is a powerful window to information like voter name, par...
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Mueller questions RNC staffers about 2016 digital operations - Business Insider Deutschland

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Publication Date: 2017-12-27
Special counsel Robert Mueller has reportedly begun to question Republican National Committee staffers about the party's digital work with the Trump campaign last year. The report indicates that Mueller may be homing in on yet another facet of Russia's election interference — its social media influence campaign and targeted political advertising. Trump's son-in-law Jared Kushner managed the Trump campaign's data operation and recently hired a crisis public relations firm to handle all press...
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How serious is Donald Trump? His campaign lacks one essential tool — Quartz

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He has a commanding lead in the polls, but Donald Trump is the only Republican presidential candidate who hasn’t purchased a database of voter information, which political campaigns use to target supporters and mobilize them on election day. Modern campaigns also rely on voter files to plan everything from advertising to events, and accurate information is particularly key in the early state of Iowa, where voters will select a candidate in January through a complicated caucus process that ga...
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Bernie Sanders has his own computer scandal: A data breach exposed Hillary’s secret info — Quartz

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This story has been updated. For forty minutes on Wednesday (Dec. 16), a few staffers working on Bernie Sanders’ campaign accidentally stumbled onto a presidential campaign cheat code: A software glitch revealed information about people Hillary Clinton’s team expects to vote in the presidential primaries, and which candidate they are expected to support. The consequences of the glitch—which originated with Democratic campaign vendor NGP-VAN—could prove devastating to Sanders. The Democrati...
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Campaign 2016: These are the big tech companies powering the election - TechRepublic

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Top Election Tech Companies The 2016 campaign is the most technologically sophisticated general election in the modern era. Two major tech trends--big data and social media--play a major rule inside both the Clinton and Trump campaigns, as well as local and regional down ticket races. In modern campaigns, data informs everything from spending and resource allocation, to policy and communication strategy, to get-out-the-vote efforts. Information is aggregated from voter registration files, s...
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How Cozy: Obama Campaign to NYT to WSJ to USA Today and Now to CBS

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Publication Date: 2015-12-30
Michael Simon, who headed the 2008 Barack Obama presidential campaign’s targeting and analytics team, has joined CBS Radio, the Tom Taylor Now radio industry e-mail newsletter reported last week in an item highlighted on DCRTV.com. Taylor relayed how “Simon worked on the Obama campaign and later in the administration itself. He also started the ‘data science consultancy’ named HaystaqDNA.” Tagline on HaystaqDNA’s Web site and its @HaystaqDNA Twitter feed: “We pioneered the predictive analyti...
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Gallery: Voter maps from must-win battleground and swing states - TechRepublic

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US Voters The 2016 campaign is the most data-rich election in history. Voters, like consumers, are bombarded with target-marketed messages engineered to endear sentiment, provoke evangelism, and compel action. Personal information gathered from social media sites, retail data, census data and other public records, voter history, and private sets is curated by data analysis firms. The uber-data sets are exported to CRM-like management tools that segment data and help campaigns craft advertis...
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Democrats Ask Trump Campaign's Data Firms About Overseas Help - Bloomberg

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Publication Date: 2017-10-26
The top Democrats on two House committees are demanding answers from five data analytics companies involved with President Donald Trump’s campaign about their voter targeting and whether they were helped by a foreign entity or actor. Representatives John Conyers of the Judiciary Committee and Elijah Cummings of the Oversight and Government Reform Committee said in letters to the companies Thursday that while it’s known that Russia interfered with the 2016 election by targeting voters online,...

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