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Xaxis Brings Programmatic to Political Advertising with Xaxis Politics, First Ad Targeting Solution to Leverage Offline Voter Data for Reaching U.S. Voters across All Digital Channels | Business Wire

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NEW YORK--(BUSINESS WIRE)--Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of Xaxis Politics, the industry’s first targeted political advertising s...
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Trump Is Playing Catch-Up In The Data-Driven Ground Game, But Does It

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Publication Date: 2016-01-28
With a big mouth, plenty of buzz, and a yuuge media presence, does Donald Trump still need a data-driven get-out-the-vote operation to win in Iowa and New Hampshire? advertisement The real-estate...
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How political campaigns use big data to get out the vote - TechRepublic

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It is an election year. If you will recall, at TechRepublic and ZDNet in 2016, we tracked not the horse race, but the data and technology that powers politics. Why? Because there's a ton of informa...
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GOP Data Firm Accidentally Leaks Personal Details of Nearly 200 Million American Voters

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Political data gathered on more than 198 million US citizens was exposed this month after a marketing firm contracted by the Republican National Committee stored internal documents on a publicly ac...
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Subpoena for Cambridge Analytica, Brad Parscale sought by Democrats - Business Insider Deutschland

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Publication Date: 2017-12-14
The ranking members of the House Oversight and Judiciary committees want to subpoena two of the data firms hired by President Donald Trump's campaign team for documents related to Russia's election...
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Old Towne Media Topped Election Agency Spending in Q4 | Campaign Trail - AdAge

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Publication Date: 2016-02-16
Sanders TV ad CORRECTION: This story originally reported that the campaign expenditures listed herein encompassed all of 2015 but that is incorrect. They refer only to expenditures made by candida...
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Election Tech: Big data proves that America is a purple country - TechRepublic

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When you display big buckets of voter data on a map—coded red for Republican and blue for Democrat—the United States is clearly a purple country. Every campaign, from presidential to local electio...
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Mueller questions RNC staffers about 2016 digital operations - Business Insider Deutschland

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Publication Date: 2017-12-27
Special counsel Robert Mueller has reportedly begun to question Republican National Committee staffers about the party's digital work with the Trump campaign last year. The report indicates that M...
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How serious is Donald Trump? His campaign lacks one essential tool — Quartz

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He has a commanding lead in the polls, but Donald Trump is the only Republican presidential candidate who hasn’t purchased a database of voter information, which political campaigns use to target s...
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Bernie Sanders has his own computer scandal: A data breach exposed Hillary’s secret info — Quartz

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This story has been updated. For forty minutes on Wednesday (Dec. 16), a few staffers working on Bernie Sanders’ campaign accidentally stumbled onto a presidential campaign cheat code: A software ...
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Campaign 2016: These are the big tech companies powering the election - TechRepublic

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Top Election Tech Companies The 2016 campaign is the most technologically sophisticated general election in the modern era. Two major tech trends--big data and social media--play a major rule insi...
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How Cozy: Obama Campaign to NYT to WSJ to USA Today and Now to CBS

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Publication Date: 2015-12-30
Michael Simon, who headed the 2008 Barack Obama presidential campaign’s targeting and analytics team, has joined CBS Radio, the Tom Taylor Now radio industry e-mail newsletter reported last week in...
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Gallery: Voter maps from must-win battleground and swing states - TechRepublic

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US Voters The 2016 campaign is the most data-rich election in history. Voters, like consumers, are bombarded with target-marketed messages engineered to endear sentiment, provoke evangelism, and c...
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Democrats Ask Trump Campaign's Data Firms About Overseas Help - Bloomberg

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Publication Date: 2017-10-26
The top Democrats on two House committees are demanding answers from five data analytics companies involved with President Donald Trump’s campaign about their voter targeting and whether they were ...

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