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Trump’s Data Gurus Are Now Turning Their Attention To Your TV

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Publication Date: 2017-11-15
Cambridge Analytica, the Anglo-American data and behavioral science firm that worked for Ted Cruz and Donald Trump–and that sparked an investigation in the U.K. and inquiries by U.S. lawmakers–has announced two initiatives in the past year that highlight some of the newer techniques in targeted advertising and the complex relationships that surround them. advertisement Since last year’s presidential campaigns, the company has sought to expand further into targeted, or addressable, TV, an em...
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Cambridge Analytica files for bankruptcy amidst “siege” of negative attention | Ars Technica

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Cambridge Analytica LLC, the American arm of the London-based data analytics firm of the same name, filed for bankruptcy in federal court in New York on Friday. The company submitted a voluntary formal petition for Chapter 7 bankruptcy—liquidation. That document reveals the company has between $1 and $10 million in debt with very little assets. On May 2, SCL Elections Ltd. and its other British affiliates filed similar "insolvency" documents with UK authorities. It was revealed last month t...

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