NewsPublication Date: 2018-03-30
The abuse of Facebook’s platform for political purposes is a problem that doesn’t stop at the U.S border. Governments around the world are continuing to wrestle with the implications of Cambridge Analytica’s acquisition of Facebook user data from the heart of Europe to the capitals of Latin America’s most populous nations. In South America, several chapters are still being written into the public record of Facebook’s privacy privations. Some Latin American democracies are also beginning to i...
Xaxis’ First Latin America CEO Talks About Growing Business In A Region With Vastly Diverse Cultures | AdExchanger
NewsPublication Date: 2016-08-03
WPP-owned ad network-slash-tech shop Xaxis has its first-ever Latin America CEO. Lucas Mentasti was promoted from the unit’s Latin America managing director to its chief. It’s a big step up from where he started in 2013, moving from Publicis-owned Starcom to head up Xaxis’ Latin America business. At that time, “head up” meant doing everything, from selling to counting all the I/Os. Such are the glories of being the only employee. Xaxis’ Latin America unit has grown significantly since then. I...
NewsPublication Date: 2018-03-21
The power players behind Cambridge Analytica have set up a new company — and the daughters of Donald Trump-supporting billionaire Robert Mercer have just joined as directors. Rebekah and Jennifer Mercer joined Emerdata on March 16, but it is shrouded in mystery. Alexander Nix, the suspended CEO of Cambridge Analytica, is also a director, as well as other executives from parent firm SCL Group. Emerdata also lists Johnson Chun Shun Ko, a Chinese executive from Frontier Services Group, the mi...
NewsPublication Date: 2018-03-22
Cambridge Analytica in Latin America: What We Know So far Cambridge Analytica worked on U.S. President Donald Trump's election campaign, and gained access to data on 50 million Facebook users in order to build voter profiles – including in Latin American countries holding elections. 1. Brazil Cambridge Analytica Chief Data Officer Dr Alex Tayler and Managing Director Mark Turnbull told an undercover Channel 4 journalist that the company has been working in Mexico and was now targeting Braz...
When you display big buckets of voter data on a map—coded red for Republican and blue for Democrat—the United States is clearly a purple country. Every campaign, from presidential to local elections, relies on big data. Specifically, campaigns buy voter information and social media data. L2 Political is one of the most widely used campaign data vendors. Customers range from presidential campaigns to local elections to PACs. The product is a powerful window to information like voter name, par...
NewsPublication Date: 2018-03-20
Crafting propaganda programs for political campaigns sure is lucrative. Cambridge Analytica, the British-American "internet messaging" outlet caught on hidden-camera footage this week bragging about blackmailing candidates, bribing people, and coordinating with the Trump campaign, seems to have tendrils snaking all over the world, from the U.K. Brexit campaign all the way to Kenya's last major election in 2017. And it seems the firm has moved to target Latin America and Spanish-speaking vote...