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Xaxis Brings Programmatic to Political Advertising with Xaxis Politics, First Ad Targeting Solution to Leverage Offline Voter Data for Reaching U.S. Voters across All Digital Channels | Business Wire

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NEW YORK--(BUSINESS WIRE)--Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of Xaxis Politics, the industry’s first targeted political advertising solution for reaching U.S. voters across all digital channels without utilizing personally identifiable information. Developed with Haystaq DNA, Xaxis Politics is the first programmatic product that enables advertisers to leverage offline voter data to inform their digital campaigns. This means that ...
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Xaxis Politics Launches in the Philippines | GroupM

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PHILIPPINES, 16 February 2016 - Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of Xaxis Politics to coincide with the Philippines Presidential Elections due to take place in May 2016. Xaxis Politics will be the first programmatic product in APAC that enables political advertisers to leverage on real time anonymous voter data to inform their digital campaigns in real time. This means that political candidates can reach their most relevant vot...
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Why political ads on Facebook will still slip by human reviewers - Digiday

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Publication Date: 2017-10-24
Facebook faces an uphill battle in cleaning up political advertising on its platform. Facebook is making adjustments to how political advertisers buy ads on its platform. It’ll still be hard for the social media giant to identify all of the political ads running through its system, though. Facebook can detect a political ad in two main ways. One is by looking at the creative of the ad itself; the other is by looking at who it’s targeted to. As for the ad creative, Facebook can scan the cre...

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