Targeting ads is an essential part of a successful advertising campaign. You may have designed the perfect ad, but you'll need to show it to the right people at the right time to better reach your goal. AdWords offers different ways of targeting your ads. Existing ad groups without targeting will be automatically paused as a one-time exception to ensure they don't run ads you don't intend to show. Going forward, manually pause ad groups that aren’t ready to show ads. Learn more at Pause or r...
NewsPublication Date: 2017-10-24
Facebook faces an uphill battle in cleaning up political advertising on its platform. Facebook is making adjustments to how political advertisers buy ads on its platform. It’ll still be hard for the social media giant to identify all of the political ads running through its system, though. Facebook can detect a political ad in two main ways. One is by looking at the creative of the ad itself; the other is by looking at who it’s targeted to. As for the ad creative, Facebook can scan the cre...
Marketers are feeling the impact of Facebook's role in Russia's presidential election influence campaign - Digiday
NewsPublication Date: 2017-10-10
Russian trolls are influencing how Facebook lets advertisers target its users. Facebook is now stipulating that targeted political ads on its platform undergo human review, which could slow down how quickly marketers can get their Facebook ads up and running. While the change in ad reviews will have the biggest impact on political advertisers, it is notable because it shows the pressure Facebook is facing for letting a Russian troll farm buy ads on its platform is leading the social giant to...
NewsPublication Date: 2018-03-23
The blueprint for how Cambridge Analytica claimed to have won the White House for Donald Trump by using Google, Snapchat, Twitter, Facebook and YouTube is revealed for the first time in an internal company document obtained by the Guardian. The 27-page presentation was produced by the Cambridge Analytica officials who worked most closely on Trump’s 2016 presidential campaign. A former employee explained to the Guardian how it details the techniques used by the Trump campaign to micro-target...