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Why do we stay on Facebook? It’s complicated

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Publication Date: 2018-06-03
By Kathryn Jezer-Morton Lately, I can’t log onto Facebook without being asked to consider my own motivations for using the site. As a researcher who focuses on online communities, I’m accustomed to this running meta-narrative about what it is I’m actually doing online — but usually, that narrative plays inside my head, not all the way down the feed I’m scrolling through. It’s like my research questions have sprung to life these days: What’s Facebook all about, anyway? Is this even fun? If i...

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