“The speed and accuracy of this type of modeling has increased dramatically over the last couple of years, but the basic concept remains the same: We’re using information we have about some people, [then] combining it with data about everyone, to build statistical models that predict how those other people would approach that behavior.” — CEO Ken Strasma speaking to CMO.com about HaystaqDNA’s modeling Election 2008 gave HaystaqDNA a unique place in history when their microtargeting technique...
NewsPublication Date: 2016-07-20
Data tools that once helped Obama have fallen into the hands of the Trump campaign. | Getty Data tools of Obama veterans aiding Trump campaign Donald Trump’s campaign has driven key decisions by using advanced data tools developed by veterans of President Barack Obama’s first White House run, says a former Trump campaign staffer — a revelation that surprised and angered liberal campaign veterans. Matt Braynard, the Trump campaign’s data lead for five months of the primary season, disclosed ...