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Inside the final days of Cambridge Analytica: Failed rebrands, fleeing clients and Nerf basketball

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Breaking News Emails Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings. For months, Cambridge Analytica employees had heard whispers of a rebrand that would save their business. On Thursday, any lingering hope was extinguished when the embattled data firm linked to Donald Trump’s 2016 presidential campaign declared bankruptcy despite weeks of efforts to leave behind its controversial past. Even before CEO Alexander Nix was ousted aft...

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