Filtered By
election
Keywords
social
Keywords
Results
4 Items
Total
0.0

Marketers are feeling the impact of Facebook's role in Russia's presidential election influence campaign - Digiday

News

Publication Date: 2017-10-10
Russian trolls are influencing how Facebook lets advertisers target its users. Facebook is now stipulating that targeted political ads on its platform undergo human review, which could slow down how quickly marketers can get their Facebook ads up and running. While the change in ad reviews will have the biggest impact on political advertisers, it is notable because it shows the pressure Facebook is facing for letting a Russian troll farm buy ads on its platform is leading the social giant to...
0.0

Election Tech: Big data proves that America is a purple country - TechRepublic

News

When you display big buckets of voter data on a map—coded red for Republican and blue for Democrat—the United States is clearly a purple country. Every campaign, from presidential to local elections, relies on big data. Specifically, campaigns buy voter information and social media data. L2 Political is one of the most widely used campaign data vendors. Customers range from presidential campaigns to local elections to PACs. The product is a powerful window to information like voter name, par...
0.0

Campaign 2016: These are the big tech companies powering the election - TechRepublic

News

Top Election Tech Companies The 2016 campaign is the most technologically sophisticated general election in the modern era. Two major tech trends--big data and social media--play a major rule inside both the Clinton and Trump campaigns, as well as local and regional down ticket races. In modern campaigns, data informs everything from spending and resource allocation, to policy and communication strategy, to get-out-the-vote efforts. Information is aggregated from voter registration files, s...
0.0

Election tech: Lies, damned lies, and statistics - TechRepublic

News

Getty Images/iStockphoto "There are three kinds of lies: lies, damned lies, and statistics." Benjamin Disraeli A bitter cold wind whipped the proud flag around a pole as steely gray as the New Hampshire winter sky. "He can't win," she said on condition of anonymity, "because his big data is nonexistent. Has no ground game. He has no get-out-the-vote operation." As canvassers and candidates trudged through the snow, we chatted in a cozy Manchester diner, anxiously waiting for early primary ...

Highligther

Un-highlight all Un-highlight selectionu Highlight selectionh