NewsPublication Date: 2017-01-20
In the years leading up to the 2016 election, Democrats continued investing heavily in a shared data and technology platform, NGP VAN, across liberal candidates and causes. Republicans took a more market-based approach, with high-headcount, full-service shops meant to continue product development beyond election years. Republicans wanted competition where liberals emphasized collaboration. In the wake of widely unexpected election results, have data-driven campaigners on either side shifted t...
It’s common knowledge that political parties in the United States collect information about potential voters, but exactly how comprehensive is the data they collet? To explore that question, we set out to find detailed descriptions of 176 data points the Republican National Committee (RNC) has been gathering about voters since at least 2008. The data points were published on June 19 by a cybersecurity company after one of its analysts found a trove of voter records that had been inadvertentl...