NewsPublication Date: 2016-06-21
This article is part of our special report Big data meets politics. US politicians are the acknowledged forerunners when it comes to using digital technologies in election campaigns. But Europeans are making strides in their attempt to catch up, with the 2014 EU election providing a testing ground for big data analysts. The Howard Dean campaign for the 2004 US presidential election is considered as a kind of year zero of data analytics applied to political campaigning. Although he lost the ...
When you display big buckets of voter data on a map—coded red for Republican and blue for Democrat—the United States is clearly a purple country. Every campaign, from presidential to local elections, relies on big data. Specifically, campaigns buy voter information and social media data. L2 Political is one of the most widely used campaign data vendors. Customers range from presidential campaigns to local elections to PACs. The product is a powerful window to information like voter name, par...
NewsPublication Date: 2018-05-24
8 Min read time Share: Image: Book Catalog Were data crimes perpetrated against U.S. voters? We are about to know a lot more. Last March I was sitting at the kitchen table, enjoying my morning coffee, when an email from email@example.com arrived. Two months earlier, I had requested my data from the Trump campaign’s data analytics firm, Cambridge Analytica, and the subject line of this new email (“Next steps in your request”) seemed promising. Cambridge Analytica, a part of the Br...