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How big data helped secure Emmanuel Macron’s astounding victory | Prospect Magazine

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From the moment that Emmanuel Macron won the French presidency, it was clear that the parliamentary elections on the 11th and 18th of this month would be critical. Despite his status-quo-smashing victory, Macron’s powers would be severely limited without a majority in the French National Assembly. Initially, even supporters feared that he would not be able to beat political odds twice in just over a month. Yet polls this week indicate that his new party, La République en marche! (REM), could...
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Leaked: Cambridge Analytica's blueprint for Trump victory | UK news | The Guardian

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Publication Date: 2018-03-23
The blueprint for how Cambridge Analytica claimed to have won the White House for Donald Trump by using Google, Snapchat, Twitter, Facebook and YouTube is revealed for the first time in an internal company document obtained by the Guardian. The 27-page presentation was produced by the Cambridge Analytica officials who worked most closely on Trump’s 2016 presidential campaign. A former employee explained to the Guardian how it details the techniques used by the Trump campaign to micro-target...

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