LONDON -- The former head of Cambridge Analytica said Wednesday that his political consulting firm got "an incredibly huge target" on its back because of its involvement in President Trump's 2016 presidential campaign. Alexander Nix said his now-defunct firm had become the subject of global derision and was unfairly blamed for putting Mr. Trump in office. The remarks came as an unrepentant Nix clashed with British lawmakers investigating the use of Facebook data in election campaigns. The Pa...
NewsPublication Date: 2017-10-24
Facebook faces an uphill battle in cleaning up political advertising on its platform. Facebook is making adjustments to how political advertisers buy ads on its platform. It’ll still be hard for the social media giant to identify all of the political ads running through its system, though. Facebook can detect a political ad in two main ways. One is by looking at the creative of the ad itself; the other is by looking at who it’s targeted to. As for the ad creative, Facebook can scan the cre...
Cambridge Analytica’s Nix said it licensed ‘millions of data points’ from Acxiom, Experian, Infogroup to target US voters – TechCrunch
NewsPublication Date: 2018-06-06
The repeat grilling by the U.K. parliament’s DCMS committee today of Alexander Nix, the former CEO of the now ex company Cambridge Analytica — aka the controversial political and commercial ad agency at the center of a Facebook data misuse scandal — was not able to shed much new light on what may or may not have been going on inside the company. But one nugget of information Nix let slip were the names of specific data aggregators he said Cambridge Analytica had bought “consumer and lifestyl...