With a big mouth, plenty of buzz, and a yuuge media presence, does Donald Trump still need a data-driven get-out-the-vote operation to win in Iowa and New Hampshire? advertisement The real-estate developer has disrupted the presidential campaign like few other candidates in history and has shown an amazing ability–through the sheer forces of his personality and a populist movement receptive to his message–to survive the outrage over some of his offensive statements and to dodge bullets fire...

In the years leading up to the 2016 election, Democrats continued investing heavily in a shared data and technology platform, NGP VAN, across liberal candidates and causes. Republicans took a more market-based approach, with high-headcount, full-service shops meant to continue product development beyond election years. Republicans wanted competition where liberals emphasized collaboration. In the wake of widely unexpected election results, have data-driven campaigners on either side shifted t...