Filtered By
campaigns
Keywords
election
Keywords
Results
3 Items
Total
0.0

Old Towne Media Topped Election Agency Spending in Q4 | Campaign Trail - AdAge

News

Publication Date: 2016-02-16
Sanders TV ad CORRECTION: This story originally reported that the campaign expenditures listed herein encompassed all of 2015 but that is incorrect. They refer only to expenditures made by candidate campaigns in the fourth quarter of 2015, from October 1 through December 31, 2015. We hear a lot about how much money the 2016 presidential hopefuls are spending on ads. But there's an entire industry dedicated to churning campaign donor dollars into direct mail, TV spots, social-media efforts, ...
0.0

Election Tech: Big data proves that America is a purple country - TechRepublic

News

When you display big buckets of voter data on a map—coded red for Republican and blue for Democrat—the United States is clearly a purple country. Every campaign, from presidential to local elections, relies on big data. Specifically, campaigns buy voter information and social media data. L2 Political is one of the most widely used campaign data vendors. Customers range from presidential campaigns to local elections to PACs. The product is a powerful window to information like voter name, par...
0.0

Campaign 2016: These are the big tech companies powering the election - TechRepublic

News

Top Election Tech Companies The 2016 campaign is the most technologically sophisticated general election in the modern era. Two major tech trends--big data and social media--play a major rule inside both the Clinton and Trump campaigns, as well as local and regional down ticket races. In modern campaigns, data informs everything from spending and resource allocation, to policy and communication strategy, to get-out-the-vote efforts. Information is aggregated from voter registration files, s...

Highligther

Un-highlight all Un-highlight selectionu Highlight selectionh