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EU politicians convert to ‘big data’ as campaign weapon – EURACTIV.com

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Publication Date: 2016-06-21
This article is part of our special report Big data meets politics. US politicians are the acknowledged forerunners when it comes to using digital technologies in election campaigns. But Europeans are making strides in their attempt to catch up, with the 2014 EU election providing a testing ground for big data analysts. The Howard Dean campaign for the 2004 US presidential election is considered as a kind of year zero of data analytics applied to political campaigning. Although he lost the ...

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