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Emerdata: Basically Cambridge Analytica Rebranded | Metro US

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Publication Date: 2018-05-03
Boasting many of the same principals as Cambridge Analytica, that company's announced "shutdown" looks a lot like a renaming. And the timing is suspicious. Yesterday, it was reported that Cambridge Analytica, the Trump-connected data-mining firm that improperly accessed Facebook data of 87 million people, was shutting down. But "shutting down" may not mean much — many of that company's principal players are associated with a new data company called Emerdata. What is Emerdata? Emerdata was ...
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Cambridge Analytica founder says no rebranding under a new name - Business Insider Deutschland

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Publication Date: 2018-05-08
The founder of Cambridge Analytica's parent company, Nigel Oakes, told Bloomberg on Tuesday the firm won't be rebranding under a new company called Emerdata. Emerdata, the mysterious data firm featuring several top Cambridge Analytica executives, is under the control of a court appointed administrator in the U.K., Oakes said. Oakes did not say what will happen to Cambridge Analytica's data. The founder of Cambridge Analytica's parent company, SCL Group, says the controversial data analyt...

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