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Goodbye Cambridge Analytica, hello Emerdata?

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Publication Date: 2018-05-03
Hope you're not planning to come back under a different guise... The Wall Street Journal reports that Cambridge Analytica, the shady firm at the centre of the recent Facebook data scandal, is shutting down. Cambridge Analytica, which specialises in the rather creepy field of “psychographic” profiling, acquired the data of more than 50 million Facebook users via an illegitimate route. The company acquired the information without the knowledge of Facebook users who ran a personality quiz app ...

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