Title L2 : Data: Modeling: HaystaqDNA

Text “The speed and accuracy of this type of modeling has increased dramatically over the last couple of years, but the basic concept remains the same: We’re using information we have about some people, [then] combining it with data about everyone, to build statistical models that predict how those other people would approach that behavior.” — CEO Ken Strasma speaking to CMO.com about HaystaqDNA’s modeling

Election 2008 gave HaystaqDNA a unique place in history when their microtargeting techniques helped land Barack Obama in the White House. They did the same for Michael Bloomberg the following year, when he was running for his third term as New York’s mayor, and then again for Obama in the 2012 presidential election.Learn more at HaystaqDNA

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