Title BRO AbiliTec web

Text WELCOME

TO A

WORLD OF

MARKETING

TO

ONE

acxi#m

KIND OF KNOWING YOUR CUSTOMER IS NOT A STRATEGY

Consumers hold more power than ever before. They are mobile. They are social. They are informed. The days of the
passive consumer are gone. They want a relationship with the brands they know and trust, which requires those brands to
make them part of the conversation. That's today's connected customer experience — where brands are engaged at the
individual level and making every consumer feel important.

So what's the problem? It comes down to recognition. Many marketers lack a clear view of their customers. The closest
they get is "kind of knowing" who they are. Delivering an exceptional experience takes knowing customers — not
guessing who or where they are. It's understanding that online and offline are one big marketing ecosystem and building
a strategy that doesn't sacrifice one for the other. Then it's having the insight to connect to each customer individually
and build long-lasting relationships that earn trust. This is where marketing to one begins.

► We can deliver that power to you.

YOU NEED AN ADVANCED LEVEL OF RECOGNITION

Did you know that up to 25 percent of a marketer's dataset changes each year? It's natural because change is inevitable
with people. They change jobs. They get married. They get divorced. They move. You can easily see how this leads to
millions of changes in customer information each year. Add to that the explosion of channels — web, mobile, social — in
addition to traditional ones. That's why recognition has never been more important to marketers than it is right now.

When you engage Acxiom, you harness the power of AbiliTec® — the best customer data management technology in the
marketplace. Combined with Acxiom's world-class data and intelligent recognition algorithms, it can resolve seemingly
disparate data to an individual persona. More than 45 years of historical data and patented matching technology will
accurately link records, even if the information is outdated or incomplete.

THE RECOGNITION CHALLENGE

EVERY DAY IN THE U.S.

ft ^ A ► 161,644 PEOPLE change jobs1
^ ^ 97,808 people move2 ^
GD a ► 5,863 PEOPLE get married3 ►

2,229

PEOPLE GET DIVORCED

>

HH

United State Department of Labor Bureau of Labor Statistics, http://www.bls.gov/news.release/jolts.nr0.htm

2

United States Census Bureau, http://www.census.gov/newsroom/press-releases/2015/cb15-47.html
3 Source: Division of Vital Statistics National Center for Health Statistics, http://www.cdc.gov/nchs/nvss/marriage_divorce_tables.htm

GET A SINGLE VIEW OF EVERY CUSTOMER

Imagine being able to match your customers at various life stages and across touch points to build an accurate,
comprehensive customer view. You'll be able to fuel modeling, analytics and multi-channel marketing campaigns to
increase revenue, enhance customer acquisition/retention and increase lifetime customer value.

What does it look like from your customers' perspective? Now that you are marketing to them in personal and relevant
ways, they see more messages that resonate with their lifestyle. In turn, they are more willing to offer their trust and
loyalty to your brand. You have a share of mind that is only possible via a more intimate connection.

Offline Daf.

3 I

PRIVACY

Purchase/Transaction

• Name, Address

• Email Address

• System and Service Type

• Payment Type

• Dealer

• Channel

Direct Mail

• New Movers / Pre Movers

• In-Market Prospects

Email Capture

TV Ad

• Watching
Squawk Box

User ID
Device ID
Cookie ID
Behavior

R.Jones
123 Main St.
NY, NY

n

Refer a Friend
Invite a Friend

Search

• Search Terms

• Referring URL
Site Activity

Online or
i MobileAd

Browsing Web
Impression and Click
Anonymous to Client

Social

• Liked on Facebook

• Tweets About
Experience with Client

• Updates Status About
Great Experience

Online Purchase

Purchase Online / Upgrade Online
Browsing Activity

Email Address, Preference Center
Life Events

THE ACXIOM SOLUTION POWERED BY

ABILITEC

EMAIL

INDUSTRY-

LEADING

100

match RATES

DATA

SOURCES

Acxiom's AbiliTec brings together your disparate representations of a consumer to enable a single, current and
accurate view of each customer. It combines online and offline information for a more accurate representation.

INDUSTRY-LEADING
MATCH RATES

42 percent more accurate identifying a consumer at
their old and new address than the next closest
competitor

23 percent more accurate in identifying consumers
based on email

*See 2015 AbiliTec Comparison Study

ROBUST DATA
SOURCES

More than 5 billion historical occupancies
Up to 40 years of occupancy history

NEW WAYS TO EXTEND YOUR REACH

In addition to the standard AbiliTec offerings of individual and address Links, Acxiom has introduced additional ways
to expand your capabilities to connect and recognize consumers across households and channels.

Household Link — Acxiom recognizes consumers within the four walls of a household and extends the view beyond
the physical address. By providing a household link, we enable clients to recognize all the consumers in a household
— revealing not only the head of household and buyers but the influencers as well.

Sparse Data Input — Much of the data coming from interactions with consumers online is incomplete; marketers have
to do more with less. AbiliTec can help marketers achieve omni-channel success with an increased number of sparse
input options:

• Name and Email

• Email Only

• Name and Phone

• Phone Only

• Name and IP Address

• Name and Latitude/Longitude

• Name and ZIP Code

ARE YOU READY TO BUILD POWERFUL CONNECTIONS?

Precision marketing takes precision knowledge — and that's what Acxiom delivers. We provide
greater customer insight at the customer level, whether it is online, offline or both. That means
less time and money spent on ineffective marketing and more time spent on having meaningful,
intimate interactions. That's called marketing to one, and that's how you play to win.

acxi#m

601 E. Third Street, P.O. Box 8190, Little Rock, AR 72203-8190

To learn more about how Acxiom can work for you, visit acxiom.com or call us at 888.3ACXIOM.

© 2016 Acxiom Corporation. All rights reserved. Acxiom is a registered trademark of Acxiom Corporation. Trademarks are the property of the licensed owners.

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