Title AC 1050 15 FL AI Solutions Overview Sellers

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Audience Interconnect® for Ad Sales

Now you can offer your ad sales and research teams an easy-to-use, privacy-
compliant platform for TV audience segmentation, media planning and campaign
measurement. Better targeting improves relevance and response. Better results
drive increased media sales.

What you can do with Audience Interconnect:

• Define audience segments, develop household and
geo-penetration forecasts.

• Maximize reach by identifying the network, day, daypart
combinations that over-index for your segment.

• Create actionable, deduplicated reports — post-campaign
cross-platform, reach-frequency.

• Enable industry-specific solutions. Regardless of your
targeted audience, Audience Interconnect is the only
platform that enables segmentation using multiple data
sources through a single tool.

• Use a single tool for planning campaigns across
addressable, zone addressable and non-addressable
media as well as cross-platform campaigns across linear,
VOD and online.

How Audience Interconnect works:

1. Pre-Campaign Services and Execution

• Data Prep — Acxiom's AbiliTec® allows you to bring
together your online and offline customer and prospect
data and, using our Data Safe Haven, anonymize that
information in a privacy-compliant way to enable an
accurate single view of your customers.

• Segmentation — Use demographic and predictive
data or match advertiser CRM lists to define and rank
your audience.

• Media Planning — Identify how best to reach your
audience across media.

- For network and spot (non-addressable) media:

• Inform ad buys that are broader, deeper, and more
effective for advertisers

• Geographically target based on ZIP Code, ad sales
zone, DMA, or markets for local campaigns

- For household-addressable media:

• Extract a segmented list of audience households
for privacy-compliant processing by ad ops for
campaign execution, including household-
addressable linear, VOD, online and iTV

I Why Choose Acxiom?

• Unparalleled matching capabilities to optimize first
and third party data sources
• Privacy leadership - a global leader for the ethical
use of data for over 45 years
• Data - InfoBase® and Personicx® are the industry
gold standard for segmentation and targeting, with a
solid reputation for accuracy and coverage
• Audience Interconnect platform

• Fast - Deduped counts in minutes, across formats
• User-friendly - Little to no training required
• Comprehensive - Define, plan, and report using
a unified platform

• Efficient - Plan and execute campaigns in a
fraction of the time it takes today (a few hours
versus days), saving time and lowering
processing expense

2. Post-Campaign Reporting (dashboard)

• Ad reach, frequency, impressions

• Optimization reporting — Identify most effective
networks and dayparts

• Media performance — Measure actual target
audience reach

How Audience Interconnect benefits
ad sellers and buyers:

• Reduces time needed to research and build campaigns —
by as much as 30 percent.

• Lowers processing time (and costs) via a single user
interface to all data sources used for segmentation
and targeting.

• Allows flexible scenario media planning across channels.

• Increases sell-through by identifying long-tail opportunities
that match campaign needs.

■ • Optimizes campaigns across formats and for household-
addressable and non-addressable media.

• Provides daily reporting to enable immediate adjustments
to ad placement.

• Makes it easy to reuse segments over time.

Analytics support

Our team of professional analytic consultants can assist you in
increasing ad sales opportunities by providing ad hoc analysis
services such as refining viewership and household (HH) data
into interpretable media dimensions and metrics for viewership
analysis, cross-channel viewership video consumption, media
measurement, campaign management and execution, and ad
sales optimization strategies.

Want to know more?

To find out how Acxiom can help
your business, visit acxiom.com
or call us at 888.3acxiom.


601 E. Third Street, P.O. Box 8190, Little Rock, AR 72203-8190



AC-1050-14 12/15

© 2015 Acxiom Corporation. All rights reserved. Acxiom, InfoBase, AbiliTec and Personicx are registered trademarks
of Acxiom Corporation.


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