Name Cambridge Analytica

Description A data-driven political marketing company that worked on many different campaigns around the world. Cambridge Analytica uses data from a variety of sources combined with psychological profiles and surveys to target advertisements. It has been at the center of recent scandals due to the misuse of Facebook data when working on the Trump campaign.
An undercover investigation revealed that in some cases they may conceal their involvement in elections with front companies/partner companies or use more dubious tactics such as bribery and honey traps. Cambridge Analytica was also working on a cryptocurrency to enable people to sell their data to advertisers.
Due to a series of scandals, Cambridge Analytica and many of its associated companies were closed. However, Cambridge Analytica is far from unique and many other companies use similar techniques and data.

Associated Documents
Facebook’s week of shame: the Cambridge Analytica fallout | Technology | The Guardian View Document
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Former Cambridge Analytica exec says she wants lies to stop | UK news | The Guardian View Document
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Chris Vickery Flow chart SCL CA AIQ PUBLIC View Document
Inside Cambridge Analytica’s Virtual Currency Plans - The New York Times View Document
Exposed: Undercover secrets of Trump’s data firm – Channel 4 News View Document
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‘I made Steve Bannon’s psychological warfare tool’: meet the data war whistleblower | News | The Guardian View Document
Investigators complete seven-hour Cambridge Analytica HQ search | News | The Guardian View Document
Leaked: Cambridge Analytica's blueprint for Trump victory | UK news | The Guardian View Document
Cruz app data collection helps campaign read minds of voters View Document
Background paper Brittany Kaiser emails REDACTED View Document
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'Utterly horrifying': ex-Facebook insider says covert data harvesting was routine | News | The Guardian View Document
The Brexit whistleblower: ‘Did Vote Leave use me? Was I naive' | UK news | The Guardian View Document
Cambridge Analytica: links to Moscow oil firm and St Petersburg university | News | The Guardian View Document
Cambridge Analytica boasts of dirty tricks to swing elections | News | The Guardian View Document
Revealed: 50 million Facebook profiles harvested for Cambridge Analytica in major data breach | News | The Guardian View Document

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