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Trump’s Data Gurus Are Now Turning Their Attention To Your TV

News

Publication Date: 2017-11-15
Cambridge Analytica, the Anglo-American data and behavioral science firm that worked for Ted Cruz and Donald Trump–and that sparked an investigation in the U.K. and inquiries by U.S. lawmakers–has announced two initiatives in the past year that highlight some of the newer techniques in targeted advertising and the complex relationships that surround them. advertisement Since last year’s presidential campaigns, the company has sought to expand further into targeted, or addressable, TV, an em...

Cofundador de AOL quiere invertir en startup mexicana | Expansión.

News

Publication Date: 2017-06-13
Pig.gi fue la única startup mexicana en participar en el Google Demo Day en donde sus cofundadores tuvieron oportunidad de platicar con cerca de 60 fondos de inversión. CIUDAD DE MÉXICO (Expansión) - Pig.gi se convirtió en la única startup mexicana en asistir al Google Demo Day, un evento en el que empresas de reciente creación tienen oportunidad de “vender” su modelo de negocio a inversionistas y participantes del ecosistema de emprendimiento a nivel global. Uno de los asistentes al Demo ...

México, el único país de Latam presente en el Demo Day de Google

News

Publication Date: 2017-06-08
El Google Demo Day junta a un diverso grupo de startups y los lleva a Silicon Valley a exhibir su innovadora tecnología. Pig.gi, startup 100% mexicana, será la encargada de representar a México en el Google Demo Day, siendo la única representante de América Latina. Pig.gi es una aplicación para Android que ofrece conectividad a sus usuarios a cambio de ver contenido en sus pantallas de bloqueo. Fue creada por los hermanos Isaac y Joel Phillips, originarios de Colorado, Estados Unidos. “Con ...

How academic at centre of Facebook scandal tried – and failed – to spin personal data into gold | News | The Guardian

News

Publication Date: 2018-04-24
How academic at centre of Facebook scandal tried – and failed – to spin personal data into gold As Aleksandr Kogan goes before parliament on Tuesday to account for his role in the controversial harvesting of Facebook data that was later used by Cambridge Analytica, he leaves behind him two unsuccessful companies and a once-promising academic career. Kogan was a young psychologist fresh off a post-doctoral fellowship when he earned an appointment as a lecturer at Cambridge University in 2012...

Meet the Psychologist at the Center of Facebook's Data Scandal - Bloomberg

News

Publication Date: 2018-03-20
In a video published online in September, a social scientist named Alex Spectre made an earnest pitch for his new startup. Clad in the Silicon Valley uniform of open-collar shirt and blazer, Spectre boasted that his company -- Philometrics -- would revolutionize the way online surveys were done, making it easier for companies to design questionnaires that people would actually respond to on Facebook, Twitter or other sites. Crucially, he said, the surveys could predict the responses for large...

Exclusive Leaked Docs Expose Yemen-Based Counter-Insurgency Program by Cambridge Analytica Parent Company SCL - The Grayzone Project

News

Publication Date: 2018-05-23
Part one of a two part investigation into Cambridge Analytica/SCL’s global operations By Max Blumenthal Internal documents exclusively obtained by the Grayzone Project and embedded at the end of this article show how Cambridge Analytica’s UK-based parent company, SCL group, conducted a surveillance operation in Yemen, using psychological profiling, “strategic communications campaigns,” and infiltration of foreign operatives into indigenous communities through unwitting local partners whom t...

Targeting your ads - AdWords Help

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Targeting ads is an essential part of a successful advertising campaign. You may have designed the perfect ad, but you'll need to show it to the right people at the right time to better reach your goal. AdWords offers different ways of targeting your ads. Existing ad groups without targeting will be automatically paused as a one-time exception to ensure they don't run ads you don't intend to show. Going forward, manually pause ad groups that aren’t ready to show ads. Learn more at Pause or r...

Targeting by Interests | Reddit Help

News

Publication Date: 2016-11-07
Interest Targeting With over 250 million users, it can be difficult to know how best to reach your audience. Interest targeting gives you the ability to pinpoint your audience whether you’re a seasoned Reddit marketer or new to Reddit Ads. Why Should I Use Interest Targeting: With interest targeting, you can display your ad to the right audience based off a user’s browsing behavior on Reddit! How Interest Targeting Works: Targeting an interest group means you are targeting users who have...

Facebook employs psychologist whose firm sold data to Cambridge Analytica | News | The Guardian

News

Publication Date: 2018-03-18
The co-director of a company that harvested data from tens of millions of Facebook users before selling it to the controversial data analytics firms Cambridge Analytica is currently working for the tech giant as an in-house psychologist. ‘I made Steve Bannon’s psychological warfare tool’: meet the data war whistleblower Read more Joseph Chancellor was one of two founding directors of Global Science Research (GSR), the company that harvested Facebook data using a personality app under the ...

ComScore Doesn’t Always Get Consent – Ben Edelman

News

This past Wednesday, ComScore raised $82 million in an IPO that jumped 42% in its first day of trading. Some investors clearly like ComScore’s business, but I wonder whether they fully understand ComScore’s business model, privacy implications, and poor track record of nonconsensual installations. ComScore’s tracking software is remarkably invasive. The privacy policy for ComScore’s RelevantKnowledge tracking program purports to grant ComScore the right to track users’ name and address, brow...

Big Data Semántico: “Las empresas chilenas prefieren esperar que otro lo pruebe primero” - Diario Financiero

News

Publication Date: 2017-07-26
¿No tienes una cuenta MiDF? O puedes ingresar a través de tus redes sociales * La red social que elijas será la que tendrás que ocupar siempre al conectar

El beso gay prohibido en Martí y cómo salvar su reputación | Expansión.

News

Publication Date: 2017-10-11
La cadena deportiva puso a una parte de la opinión pública en su contra después de que el gerente de una de sus tiendas no permitiera al cineasta Manolo Caro rodar una escena con un beso gay. CIUDAD DE MÉXICO (Expansión) - Una empresa tiene dos activos cruciales para su operación: el talento y la reputación. Martí, la compañía que opera clubes y comercializa artículos deportivos, ‘quemó’ los dos en las últimas horas, asegura Oscar Kaufmann, director general de Nicestream México, agencia de ...

Basura y veredas, al tope de los reclamos - Información - Últimas noticias de Uruguay y el Mundo actualizadas - Diario EL PAIS Uruguay

News

Los problemas de basura, de veredas, pavimento y bacheo son los más reportados por los vecinos del Municipio CH, el más poblado de Montevideo. Entre diciembre y enero, el 49% de los reclamos fueron por estos temas. Se trata de los primeros resultados que arroja la nueva aplicación de este municipio, que en solo un mes de funcionamiento recibió 375 reportes por parte de 294 usuarios. Los ciudadanos de esta demarcación de Montevideo — que comprende los barrios de Tres Cruces, La Blanqueada, P...

Redacción SEO: Escribir para Google | Digital Marketing Trends

News

Publication Date: 2016-07-07
“Necesito una redacción para SEO” Si eres redactor es muy posible que hayas recibido un mensaje con estas mismas palabras. Probablemente se te pusieron los pelos de punta al leerlas por primera vez. No hay porqué preocuparse: lo que te están pidiendo no difiere tanto del tipo de redacción al que estás acostumbrado. Sin embargo, ahí van algunos consejos que pueden ser útiles a la hora de enfrentarse a la redacción SEO. ¿Qué es el SEO? Se trata del proceso de mejorar la visibilidad de un si...

Inside Cambridge Analytica, Few Knew How Soon the End Would Come

News

Illustration: Angelica Alzona/Gizmodo Sitting with a friend in a bar in mid-March, a former Cambridge Analytica employee said he was having a beer when someone texted him Facebook’s announcement that it was kicking the data firm off its platform “pending further information.” “I just remember thinking, ‘Oh my God,’” he told Gizmodo. “This is going to be insane.” “I was like, ‘Man, what am I going to do?’” the former employee continued. “I won’t say the writing was on the wall, I didn’t nece...

Cambridge Analytica founders behind new London-based data processing company | Shropshire Star

News

Publication Date: 2018-03-21
The founders and funders of controversial election consultants Cambridge Analytica are behind a new company registered in London appearing to offer similar services. Executives at Cambridge Analytica (CA) and parent company SCL Group registered Emerdata Limited as a data processing company last summer but they have since listed directors linked to private military contractors, secretive political meetings and the Trump administration. Rebekah and Jennifer Mercer, daughters of the billionair...

Christopher Wylie reacts to Cambridge Analytica closing

News

Christopher Wylie reacts to Cambridge Analytica closing copied! Cambridge Analytica whistleblower Christopher Wylie joins Morning Joe upon the announcement the company is ceasing operations and filing for bankruptcy. Wylie also discusses new company Emerdata. Read More

Justice Department and F.B.I. Are Investigating Cambridge Analytica - The New York Times

News

Publication Date: 2018-05-15
WASHINGTON — The Justice Department and the F.B.I. are investigating Cambridge Analytica, the now-defunct political data firm, and have sought to question former employees and banks that handled its business, according to an American official and other people familiar with the inquiry. Prosecutors have questioned potential witnesses in recent weeks, telling them that there is an open investigation into Cambridge Analytica — which worked on President Trump’s election and other Republican camp...

Cambridge Analytica executives and Mercer family launch Emerdata - Business Insider Deutschland

News

Publication Date: 2018-03-21
The power players behind Cambridge Analytica have set up a new company — and the daughters of Donald Trump-supporting billionaire Robert Mercer have just joined as directors. Rebekah and Jennifer Mercer joined Emerdata on March 16, but it is shrouded in mystery. Alexander Nix, the suspended CEO of Cambridge Analytica, is also a director, as well as other executives from parent firm SCL Group. Emerdata also lists Johnson Chun Shun Ko, a Chinese executive from Frontier Services Group, the mi...

The Techno-Colonialism Of Facebook And Cambridge Analytica | HuffPost

News

Publication Date: 2018-03-23
WASHINGTON ― Before the scandal broke over their improper use of Facebook user data, British consulting firm Cambridge Analytica and its parent, SCL Group, plied their trade of political subterfuge for clients in developing countries. Call it techno-colonialism — the idea that the leaner parts of the world are where you go to conduct your beta tests. Like so much else about Cambridge Analytica and SCL, they were merely putting a sinister flourish on something the tech industry does as a matt...

'There Were Chinese Walls': Ex-Cambridge Analytica Employee Testifies - Sputnik International

News

She described the SCL group’s compartmentalized operations, worldwide penetration of political markets and how she had been approached by intelligence agents. Cambridge Analytica’s former Director of Program Development Brittany Kaiser testified before the Fake News inquiry for the UK Parliament’s Select Committee on Digital, Culture, Media and Sport. She left the company earlier this year due to competing work commitments, and came forward after recent media coverage about Cambridge Analyti...

Cambridge Analytica parent firm in £1m 'entrapment bribe' as suspended CEO's 'racist emails' are exposed

News

Publication Date: 2018-03-21
A SCANDAL-hit British tech firm offered a £1million bribe to a politician to entrap him while its boss sent racist emails, it is claimed. Cambridge Analytica's parent company SCL Group carried out a “sting” on Caribbean Lindsay Grant — an opponent of one of its clients in 2010, the Times said. PA:Press Association Alexander Nix, CEO of Cambridge Analytica, was suspended last night after an undercover expose It paid for a man to pose as an international property developer who offered Grant ...

Cambridge Analytica won’t be revived under new company name | The Indian Express

News

Publication Date: 2018-05-09
Cambridge Analytica announced last week that it was beginning bankruptcy proceedings, saying the media storm over its use of Facebook data had scared clients away. (Image Source: Bloomberg) Cambridge Analytica announced last week that it was beginning bankruptcy proceedings, saying the media storm over its use of Facebook data had scared clients away. (Image Source: Bloomberg) When the political consulting firm Cambridge Analytica announced last week it would be closing its doors and filing ...

Facebook limitiert Zugriff auf Nutzerdaten - PCtipp.ch

News

Nachdem sich die Politik und die Öffentlichkeit in den vergangenen Wochen mit dem Datenskandal bei Facebook beschäftigt haben, steht Facebook unter Zugzwang. Bereits vor den Anhörungen von Facebook-Gründer Mark Zuckerberg vor dem US-Kongress hatte das Unternehmen mehrere Massnahmen angekündigt oder eingeleitet, um den Zugriff von Dritten auf die Profildaten bei Facebook zu beschränken. Das Analyse-Unternehmen Cambridge Analytica, das im Zentrum des Datenskandals von Facebook steht, hatte Pro...

Have we reached data breach fatigue? | ITProPortal

News

Publication Date: 2018-05-10
It’s that time again. RSA Conference is only just over, and with Infosecurity Europe being only a month away, it’s a good time to think about the year (OK, this time it is 11 months) that has passed since the last Infosec and wonder if we have made any real, discernable progress. I would propose that the answer is a firm no and that the situation is exacerbated by growing data breach fatigue. For example, the U.K. alone was hit by 796 cyber attacks in 457 days. It is a classic double whammy...

Facebook CEO Mark Zuckerberg apologizes to EU Parliament over data breach | BGR India

News

Publication Date: 2018-05-23
Facebook CEO Mark Zuckerberg on Tuesday apologised again for the massive Cambridge Analytica data breach, this time in front of the European Parliament (EU) leaders. Zuckerberg stressed that the social networking giant is trying to plug loopholes across its services, including curbing fake news and political interference on its platform in the wake of upcoming elections globally, including in India. “Over the last couple of years, we haven’t done enough to prevent the tools we’ve built from...

Cambridge Analytica Revenue Fell as Questions About Data Tactics Surfaced - WSJ

News

Cambridge Analytica LLC enjoyed good results for 2016, when it worked for the campaign that helped to elect President Donald Trump, but its business declined sharply in the next year as questions mounted about its tactics. Revenue at the data-mining company was only about $5 million in 2017, after topping $25 million a year earlier, according to new bankruptcy-court records. Cambridge—facing...

Google Canada rejects allegations it's mismanaging user data | CBC News

News

The former head of Research in Motion warned government officials today of the risks of failing to regulate tech giants, while Google Canada's head of public policy rejected allegations the company is failing to transparently and securely manage data. "It's a complex issue because this is the biggest force in the history of capitalism, where six companies come from nowhere to be the most valuable companies in the world in a very short period of time," Jim Balsillie, chair of the Council of C...

Goodbye Cambridge Analytica, hello Emerdata?

News

Publication Date: 2018-05-03
Hope you're not planning to come back under a different guise... The Wall Street Journal reports that Cambridge Analytica, the shady firm at the centre of the recent Facebook data scandal, is shutting down. Cambridge Analytica, which specialises in the rather creepy field of “psychographic” profiling, acquired the data of more than 50 million Facebook users via an illegitimate route. The company acquired the information without the knowledge of Facebook users who ran a personality quiz app ...

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