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How Cozy: Obama Campaign to NYT to WSJ to USA Today and Now to CBS

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Publication Date: 2015-12-30
Michael Simon, who headed the 2008 Barack Obama presidential campaign’s targeting and analytics team, has joined CBS Radio, the Tom Taylor Now radio industry e-mail newsletter reported last week in an item highlighted on DCRTV.com. Taylor relayed how “Simon worked on the Obama campaign and later in the administration itself. He also started the ‘data science consultancy’ named HaystaqDNA.” Tagline on HaystaqDNA’s Web site and its @HaystaqDNA Twitter feed: “We pioneered the predictive analyti...

Drei Herausforderungen für digitale Kampagnen zur #btw17 | Politik & Kommunikation

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Der Bundestagswahlkampf hat begonnen und damit die Debatten über die Rolle von Technologie und Daten im Kontext politischer Kampagnen. Vergangene Woche fand die erste "Campaign Tech Europe"-Konferenz in Berlin statt, auf welcher Kampagnenexperten aus den Vereinigten Staaten und Europa über die Veränderungs- und Gestaltungsmacht von Technologie in Wahlkämpfen diskutierten. Den kontextuellen Rahmen dieser Debatte prägen dabei drei zentrale Herausforderungen, vor denen Parteien im Bundestagswahl...

Pig.gi rewards - Lock screen - Apps on Google Play

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What do you get with Pig.gi? Earn airtime top-ups and movie tickets. What do you have to do? Every time you look at your phone, you’ll see the latest news, trending stories, interesting articles, and ads from brands that you care about. Swipe left to see more, or swipe right to unlock your phone right away. Either way, you earn. Tip : When you share Pig.gi with friends and they register with your referral code, you earn big time! Pig.gi shows you all the relevant things your want t...

Cambridge Analytica Associate Severs Mexico Ties After Scandal - Bloomberg

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Publication Date: 2018-03-22
A Latin American mobile app that Cambridge Analytica had hoped to use to mine data for Mexican presidential campaigns has severed ties with the embattled political-advertising firm after the Facebook Inc. data scandal erupted. Pig.gi, which gives 1.2 million users in Mexico and Colombia free airtime and data in exchange for watching ads and taking surveys, says it’s never worked on a political campaign with Cambridge. The startup did share results on two election polls and occasional aggrega...

L2 : Data: Modeling: HaystaqDNA

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“The speed and accuracy of this type of modeling has increased dramatically over the last couple of years, but the basic concept remains the same: We’re using information we have about some people, [then] combining it with data about everyone, to build statistical models that predict how those other people would approach that behavior.” — CEO Ken Strasma speaking to CMO.com about HaystaqDNA’s modeling Election 2008 gave HaystaqDNA a unique place in history when their microtargeting technique...

Watson Personality Insights

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Personality Insights Predict personality characteristics, needs and values through written text. Understand your customers’ habits and preferences on an individual level, and at scale. Get started free View demo Already using Personality Insights? Log in

Featured Job: Research and Product Development Director with 10x Psychometrics | The Psychologist

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Peter Saville, founder of 10x Psychometrics, is very clear about the opportunity this role offers: ‘Join us and you’ll have the freedom to use your brain. We’re going places and you’ll go places with us.’ But how, I wondered, will this person find a role working with Peter Saville, who is one of the world’s leading psychometricians, a serial successful entrepreneur and author of over 100 tests. After the success of SHL and Saville Consulting, surely Peter can create a new company’s products ...

Cambridge Analytica Involved in Latin American Elections | Miami New Times

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Publication Date: 2018-03-20
Crafting propaganda programs for political campaigns sure is lucrative. Cambridge Analytica, the British-American "internet messaging" outlet caught on hidden-camera footage this week bragging about blackmailing candidates, bribing people, and coordinating with the Trump campaign, seems to have tendrils snaking all over the world, from the U.K. Brexit campaign all the way to Kenya's last major election in 2017. And it seems the firm has moved to target Latin America and Spanish-speaking vote...

Alexander Nix took $8 million from Cambridge Analytica, reports the FT - Business Insider Deutschland

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Publication Date: 2018-06-06
Former Cambridge Analytica CEO Alexander Nix allegedly withdrew more than $8 million from the British data firm before its collapse last month. The Financial Times, citing sources, reported that Nix took the cash shortly after media reports of Cambridge Analytica's involvement in the Facebook data scandal. He is now in dispute with investors over returning the money, which was reportedly intended to help get successor data firm, Emerdata, off the ground. Nix told British lawmakers on Wedne...

Meet the presidential candidate who's using the internet to reinvent French politics | VentureBeat

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Publication Date: 2017-01-08
After a year in which the internet turned global politics upside down, Emmanuel Macron is trying to use it to strike a new political balance in France. The former Minister of the Economy quit the Socialist government in August several months after founding a new political organization, En Marche! (“On the march!” or “Working!”), complete with Yahoo-style exclamation point. Macron believes there is a political center in France that is not being represented by the traditional left-right partie...

Could Brexit discord lead to the rise of a British Macron? | Adam Plowright | Opinion | The Guardian

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Publication Date: 2017-11-16
On 7 April 2016, Emmanuel Macron took to the stage in front of a few hundred people in his hometown of Amiens and proposed something that even he admitted “might seem a bit crazy here tonight”. He was starting a national political movement. The economy minister of 20 months, who had never stood before in an election, sensed an opportunity. “I don’t know if it’s going to work,” admitted the then-38-year-old. Emmanuel Macron’s appeal has already worn thin | Gabriel Bristow Read more Just over...

Wahlkampf in der Filterblase : Was die sozialen Medien für die Bundestagswahl 2017 bedeuten | Berliner Zeitung

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Publication Date: 2017-08-16
Politik fängt ja im Kleinen an, bei den zerschlissenen Polstermöbeln auf den Bordsteigen von Neukölln zum Beispiel, Christina Schwarzer weiß das. Sie sitzt früh am Morgen in einem türkischen Frühstückscafé nahe dem Herrmannplatz, wischt über ihr Handy, ihr Facebook-Newsfeed gleitet vorbei, Fotos, eine Aufnahme des Abendhimmels über Rudow, ihre Wahlplakate, dazwischen Nachrichten, es geht um vollgelaufene Keller im Blumenviertel, die Personalnot in einem Neuköllner Reha-Zentrum und eben das Pr...

Géographies en mouvement - Faire (plus ou moins) mentir les cartes électorales - Libération.fr

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Publication Date: 2015-12-29
Luc Guillemot Manouk Borzakian Des chatons aux affiches de campagne, les images nous envahissent, ce alors même que les cultures occidentales, depuis Platon dans La République, oscillent entre fascination et méfiance pour des objets soupçonnés d’offrir une vision trompeuse de la réalité. Entre autres occasions, chaque scrutin électoral sert de prétexte aux cartes pour fleurir dans la presse, comme si les journalistes politiques cédaient soudain à la « mystique de la carte » chère à Mark Mon...

Cosmonauts & Kings: Wahlkämpfe ins digitale Zeitalter führen - internetworld.de

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Als "erstes politisches Tech-Start-up in Berlin" bezeichnen sich die Gründer von Cosmonauts & Kings. Sie wollen Wahlkämpfe ins digitale Zeitalter führen. Nicht Wahlkampfspenden und Fake News auf Breitbart, sondern ihre Datenanalysen im Netz haben Donald Trump den Weg ins Weiße Haus geebnet, enthüllte nach der US-Präsidentenwahl die Beratungsfirma Cambridge Analytics - und sorgte damit für enormes Aufsehen. Cosmonauts & Kings: Technische Hilfe für Parteien und Lobbygruppen (Quelle: Cosmonaut...

„Wir sind das erste politische Tech-Startup in Berlin“ | Gründerszene

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Publication Date: 2017-08-08
Technologie und Politik, das ist spätestens seit der Wahl Donald Trumps ein vergiftetes Thema. Vor ein paar Jahren, zu Zeiten des Arabischen Frühlings, glaubten viele noch an die positive Kraft sozialer Medien, heute herrscht vor allem Angst – vor „Fake News“, „Social Bots“ und Manipulations-Kampagnen auf Facebook. Diese seien schuld an der aktuellen US-Regierung, heißt es, am Brexit sowieso. Und was werden sie erst bei der bevorstehenden Bundestagswahl anrichten? „Technologie verändert die ...

Cosmonauts & Kings – "Politics & Tech" | Politik & Kommunikation

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In der Factory Berlin fand am 27. April zum zweiten Mal das Event "Politics & Tech" statt. Zu Gast war der ehemalige Digitalchef des kanadischen Premierministers Justin Trudeau, Thomas Pitfield. In seinem Vortrag definierte er zehn Leitlinien für digitale und datenbasierte politische Kampagnen. Er erläuterte zudem, welche Rolle Datenmodellierung und Testing-Methoden beim Wahlerfolg von Justin Trudeau spielten. Das Format "Politics & Tech" wird in Koooperation veranstaltet vom Berliner Startup...

180.com.uy :: En el Mes de la Lucha Contra el Cáncer de Mama, Alcance promovió el desarrollo de una comunidad virtual

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En el Mes de la Lucha Contra el Cáncer de Mama, Alcance promovió el desarrollo de una comunidad virtual La campaña de prevención contra el cáncer de mama en medios digitales de Alcance Servicio de Compañía, con el hashtag #PrevenirEsCuidarte, fue la que se posicionó en primer lugar entre las campañas de empresas y organizaciones que surgieron durante octubre, indicó Nicestream, empresa especialista en redes sociales. Actualizado: 16 de noviembre de 2017 | Por: Redacción 180 En el Mes de la ...

Los mexicanos rechazan a Trump, pero aman las marcas de EU | Expansión.

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Publication Date: 2017-11-21
A pesar de que 75% de los nacionales repudia la administración de Donald Trump, siete de cada 10 cree que los productos y servicios que ofrecen las empresas estadounidenses son 'cool'. CIUDAD DE MÉXICO (Expansión) - Los temas políticos no influyen en la decisión de compra de los consumidores mexicanos, asegura Douglas Mello, jefe de Planeación de la agencia de marketing J. Walter Thompson. El directivo, quien participó en la elaboración de ‘Brand America: Capítulo México’, estudio que anal...

Cabify, un ejemplo de cómo perder reputación | Expansión.

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Publication Date: 2017-09-18
A pesar de las iniciativas que propone la empresa de servicio de transporte, los expertos aseguran que será difícil recobrar la confianza de los usuarios. CIUDAD DE MÉXICO (Expansión) - Cabify endereza el barco en su comunicación. Después de emitir posturas tardías, información irrelevante, poco empática y que sólo evidenciaba la falta de estrategias para responder a las acusaciones por el asesinato de Mara Castilla, la empresa de servicio de transporte privado empieza a dar pasos positivos...

Salva a tu empresa de un tropiezo en Twitter | Expansión.

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Publication Date: 2017-07-07
Para superar una crisis en el mundo virtual, no basta con emitir una disculpa, un equipo especializado debe frenar el efecto viral de los mensajes dañinos. CIUDAD DE MÉXICO (Revista Expansión) - Nota del editor: Este artículo fue publicado originalmente en la edición 1212 de la revista Expansión y fue actualizado en la versión que se publica este 2 de agosto. El daño está hecho. La “profunda disculpa” ofrecida por Oscar Muñoz, CEO de United Airlines, llegó tarde y los usuarios de redes soc...

Investigators Vow to Pursue Individual Criminal Probes as Cambridge Analytica Is Liquidated

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Publication Date: 2018-05-22
LONDON—British law enforcement officials vowed to continue their pursuit of Cambridge Analytica via criminal probes into individual members of staff after the company sent its remaining employees home and reportedly told them the company would be liquidated on Tuesday. Shuttering the company makes it impossible for the Information Commissioners’ Office (ICO) to impose financial sanctions on Cambridge Analytica—or individuals who worked for the political consultancy—but investigators will sti...

Cambridge Analytica chief 'withdrew $8m' from embattled data firm shortly before its collapse - as he prepares to testify to MPs today over Facebook information-selling scandal

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© Provided by Associated Newspapers Limited Alexander Nic has been recalled to face MPs today over evidence he gave them in February and also faces new claims over $8million withdrawn from Cambridge Analytica as the Facebook crisis started The polo-loving boss of Cambridge Analytica has today been accused of withdrawing $8million from the firm before its collapse because of the Facebook data scandal. Alexander Nix is set to face MPs and may be asked about damaging new allegations about his h...

5 (dolorosas) lecciones que deja el escándalo en La Costeña | Alto Nivel

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Publication Date: 2016-07-27
Cuando una opinión negativa se hace viral, la reputación y ventas de una empresa están en riesgo. Esto es lo que debemos aprender del escándalo de los chiles La Costeña. 27-07-2016, 1:59:59 PM Basta una sola publicación en redes sociales para afectar la reputación y las ventas de una compañía. El ejemplo más reciente y que aún se sigue desarrollando es el escándalo tras la publicación en redes sociales de una fotografía donde dos empleados de La Costeña estarían orinando sobre la cosecha de...

Will Cambridge Analytica re-emerge as Emerdata? | Fox News

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Publication Date: 2018-05-03
Cambridge Analytica's decision to shutter its operations has prompted speculation that the controversial firm may re-emerge as a mysterious new company called Emerdata. The data mining company announced Wednesday that it plans to file for bankruptcy in Britain and the U.S., saying negative publicity surrounding allegations that it improperly harvested data from millions of Facebook users drove potential clients away. The Wall Street Journal reported Wednesday that Cambridge Analytica’s pare...

Gallery: The future impact of big data in politics - TechRepublic

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Issue: Opposed to Muslim Ban - L2 Data In the wake of the presidential election many Democrats who relied on big data to predict big wins were despondent. "We were wrong," said one Democratic strategist on condition of anonymity. "We were overconfident and need to completely rethink our models. But let me say that again: We need to rethink our models, and not the use of data." Paul Westcott, Director of Marketing and Communications for L2 Political, cheerfully agrees. Big data was the big w...

Bernie Sanders isn’t running for president anymore. | The New Republic

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Publication Date: 2016-06-10
Sanders may not have acknowledged Hillary Clinton’s historic victory yet, but he knows the writing’s on the wall. Slowly but surely, he’s transitioning from “Guy Running for President” to “Guy Leading a Movement.” Sanders has vowed to compete in Washington, D.C.’s primary, but he’s increasingly using his time to signal to his supporters and to the Democratic leadership that he’ll exit the race. Speaking at a rally in D.C. on Thursday, Sanders didn’t mention Clinton or the convention. Instead...

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